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DRAGONS DEN - BBC TV
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If you've ever had an idea to make money, Dragons' Den is THE show to watch. All manner of money-spinning minds will step into the intimidating world of business financing, determined to make their dreams come true. All they need is the cash. To get this, they must face the Dragons, all of whom are formidable business thinkers with the money to make things happen.
The Dragons' Den was a six part series where entrepreneurs pitched their ideas to secure investment finance from the Dragons... elite business experts. Find out who was the biggest winner of them all?
Evan Davis: Presenter, BBC's economics editor 2001 & BBC 2 Newsnight
Who said business wasn't ruthless?
Top pitching tip - Understand the weaknesses in your pitch before the investors point them out to you.
Evan worked at the Institute of Fiscal Studies and the London Business School prior to joining the BBC as an economics correspondent in 1993. He's now the BBC's economics editor.
He helps to shape the extensive BBC coverage of economics across all the corporation's outputs, including online and has won several awards including the Work Foundation's Broadcast Journalist of the Year award in 1998, 2001 and 2003, and the Harold Wincott Business Broadcaster of the Year award in 2002.
Evan studied philosophy, politics and economics at St John's College Oxford and he has a Masters of Public Administration from the Kennedy School of Government at Harvard University.
What is Dragon's Den
Dragons' Den is a series where entrepreneurs pitch their ideas to secure investment finance from our dragons - elite business entrepreneurs.
The Rules
Life's a pitch - meet the dragons:-
DEBORAH MEADEN | DUNCAN BANNATYNE | PETER JONES | RICHARD FARLEIGH | THEO PAPHITIS
Homepage | Presenter & Dragons | TV Show | Investment Winners | Pitcher's Bible | Online Applications | Downloadable
Entrepreneur's Picks - Essential links for business information.
The Pitcher's Bible
The product
The Impact
The Investor
Presentation
The Stakes
The Partnership
MONEY FINDER
Dragons' Den is a television programme which originated in Japan. The format, which now airs internationally, consists of entrepreneurs pitching their ideas to secure investment finance from business experts — the "Dragons".
Show formatThe contestants are people who have what they consider to be a viable and potentially very profitable business idea, but who lack funding. They have a short time (usually five minutes, followed by questions and negotiations) in which to pitch their idea to five rich entrepreneurial businesspeople, the "dragons" of the show's title. They have before the show named an amount of money that they wish to get, and the rules stipulate that if they do not raise this amount they cannot get any. The dragons then probe the idea further, often revealing an embarrassing lack of preparation on the part of the contestants or sometimes vain subterfuge of troubling facts, and consequently rejecting the investment. It is common in a show to see five or six ideas and only one that attracts the dragons' money. In return, the contestant offers the dragons a percentage of the company, which is the chief point of negotiation.
Versions
Dragons' Den currently screens in Japan, New Zealand, Australia, the UK, Sweden and Canada. However, the version that screens in Sweden is the UK production, not a local production. New Zealand has screened the UK series, and the Australian series, and a local series is in production.
Japan
Titled Money no Tora (Money Tiger), this original version was created by and aired on Nippon Television from 2001 to 2004. It was the first entertainment programme in the history of Japanese television that dealt with the concept of business investment. During its three year run, as many as 16 business executives appeared in the programme as Tigers.
Australia
In Australia, Dragons' Den is broadcast on the Seven Network and hosted by Andrew O'Keefe. It is produced by Michael Horrocks. The Australian Dragons are:
The Seven Network announced in December, 2005 that the show would not be back for a second season after soft ratings.
New Zealand
In New Zealand Dragons' Den is broadcast on TV One. Initially the UK and Australian series' were broadcast, but a local version is in production to screen in late 2006.
The New Zealand series is produced by Eyeworks Touchdown, the host will be Rawdon Christie
The New Zealand Dragons are:
UK
In the UK, Dragons' Den is broadcast on BBC Two and is hosted by Evan Davis, the BBC's economics editor. The second series ended on 20 December 2005, with a "Where Are They Now" episode, giving details of the outcomes of some of the ventures from the first series, shown the following day. A third series commenced on BBC Two on 3 August 2006.
The theme tune of Dragons' Den has been credited to John Watt.
The Dragons are:
Canada
In Canada the show will be aired on CBC Television starting in October 2006. Taping is now finished, and the show is in post-production.
Canada's Dragons will be:
Robert Herjavec, sold his IT security firm at the height of the dot.com boom for over a $100 million.
Laurence Lewin, founder of La Senza, a chain of lingerie shops shops with more than 310 stores throughout Canada and via corporate licensees, has a further 320 stores operating in 30 countries around the world.
Kevin O'Leary, popular host of ROB TV's SqueezePlay, he sold his educational software firm to Mattel for $3.2 billion.
Jim Treliving, a former RCMP officer who now owns Boston Pizza. In 2005, his restaurants generated well over $500 million in sales.
Jennifer Wood, whose career in the cattle business started in 1990, is one of the most influential executives in the Canada's beef industry. She owns a 10,000 acre ranch with over 20,000 head of cattle.
LINKS and REFERENCES
BBC sites
Start a business A BBC consumer guide to starting out. Starting your small business A BBC News guide. Getting Started A ONE Life checklist on starting up your own business. Working Lunch BBC 2's daily taste of the latest developments in business and personal finance. Radio 4 - In Business Radio 4's weekly look at trends and developments in industry and the world of work. Five
Live - Wake Up to Money Find information on setting up in business,
managing money, personal finances and career moves. General
SOLAR COLA as an INVESTMENT OPPORTUNITY?
The soft drinks market is a tough place to do business, unless you have something different to offer and the marketing muscle to match.
For nearly 100 years Coca Cola and Pepsi Cola have dominated the marketplace with similar products. Each company spends around $600-800 million dollars a year to maintain its market position. The advertising centers around sport and music, with a scattering of irregular television campaigns. Each company launches (or attempts to launch) new brands every year. So far, they have not proved as successful as their regular cola brands.
Red Bull, although in a different drinks category, spends not quite as much on advertising , but has managed to acquire instant status and volume sales from sponsoring formula one, the Darpa Desert Challenge, and now the New Jersey MetroStars football team.
Solar Cola, apart from it's contemporary name, is a healthier cola based drink. Just as refreshing, it contains a unique blend of added ingredients as an aid to good health and energy levels. The company contributes to and sponsors alternative projects, to include this website, featuring movies, music and several thousand pages of general information, which generates in excess of 3 million visits a month already. Recent acquisitions include the rights to the Solar Navigator World Electric Challenge, and also the new Bluebird Electric land speed record car for 2007. The company may also sponsor the London to Brighton Solar Car Run in 2008 (dependent on the number of university entries received).
It is thought that this marketing strategy will equal several hundred thousand dollars of conventional Ad Agency spending. As an example of the kind of media coverage such nautical antics generate, you have only to look at the newspapers when Ellen Macarthur completed her world circumnavigation. The same holds true for Sir Francis Chichester and Sir Robin Knox-Johnston.
The design of the Solar Cola can is copyright protected, with trademark applications in the USA, Australia and Europe pending in Class 32 and granted rights in the UK. Introduction of the drink is held in abeyance pending official launch of one or other sponsored projects, which will be activated when the time is right, such activation to coincide with the market introduction of the drink.
Solar Cola PLC is shortly to be activated for online investment as their trading arm. The company is forecast to produce excellent results for investors, with sustained growth to be followed by an eventual flotation on the Stock Markets of the world in the next few years. At this point estimates suggest investors will reap substantial gains - in line with international Licensing expectations.
Solar Cola Ltd is managing the funding requirement for the trading company. They are looking for medium term or seed investment between £4-5 million to kick start phase two of the venture.
If you are a Business Angel, or Equity House, looking for an opportunity with the potential for good returns, please contact SOLAR COLA LTD for details. Please ask for the funding project manager: Nelson Kruschandl
+ 44 (0) 1323 831727 +44 (0) 7905 147709
This material and any views expressed herein are provided for information purposes only and should not be construed in any way as an endorsement or inducement to invest in any specific program. Before investing in any program, you must obtain, read and examine thoroughly its disclosure document or offering memorandum.
A taste for adventure capitalists
Solar Cola - the healthier cola alternative |
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