Peter kicked off his career at 16 with his own tennis academy. He's now a multi-millionaire and founder of a large telecommunications company...
DRAGONS DEN - BBC TV
If you've ever had an idea to make money, Dragons' Den is THE show to watch. All manner of money-spinning minds will step into the intimidating world of business financing, determined to make their dreams come true. All they need is the cash. To get this, they must face the Dragons, all of whom are formidable business thinkers with the money to make things happen.
The Dragons' Den was a six part series where entrepreneurs pitched their ideas to secure investment finance from the Dragons... elite business experts. Find out who was the biggest winner of them all?
Who said business wasn't ruthless?
Evan Davis: BBC's economics editor
2001 & BBC 2 Newsnight
If you've ever had an idea to make money, Dragons' Den is THE show to watch. All manner of money-spinning minds will step into.
But this is no lottery - the contestants will need all their powers of reasoning, presentation and persuasion to convince our five business experts that theirs is a product worth investing in. The Dragons know what makes a successful idea, how much it's worth and how much cash is needed to get it off the ground.
Evan Davis and the Dragons
Life's a pitch - meet the dragons:-
Dragons' Den is a television programme which originated in Japan. The format, which now airs internationally, consists of entrepreneurs pitching their ideas to secure investment finance from business experts the "Dragons".
The contestants are people who have what they consider to be a viable and potentially very profitable business idea, but who lack funding. They have a short time (usually five minutes, followed by questions and negotiations) in which to pitch their idea to five rich entrepreneurial businesspeople, the "dragons" of the show's title. They have before the show named an amount of money that they wish to get, and the rules stipulate that if they do not raise this amount they cannot get any. The dragons then probe the idea further, often revealing an embarrassing lack of preparation on the part of the contestants or sometimes vain subterfuge of troubling facts, and consequently rejecting the investment. It is common in a show to see five or six ideas and only one that attracts the dragons' money. In return, the contestant offers the dragons a percentage of the company, which is the chief point of negotiation.
Dragons' Den currently screens in Japan, New Zealand, Australia, the UK, Sweden and Canada. However, the version that screens in Sweden is the UK production, not a local production. New Zealand has screened the UK series, and the Australian series, and a local series is in production.
Titled Money no Tora (Money Tiger), this original version was created by and aired on Nippon Television from 2001 to 2004. It was the first entertainment programme in the history of Japanese television that dealt with the concept of business investment. During its three year run, as many as 16 business executives appeared in the programme as Tigers.
In Australia, Dragons' Den is broadcast on the Seven Network and hosted by Andrew O'Keefe. It is produced by Michael Horrocks. The Australian Dragons are:
The Seven Network announced in December, 2005 that the show would not be back for a second season after soft ratings.
In New Zealand Dragons' Den is broadcast on TV One. Initially the UK and Australian series' were broadcast, but a local version is in production to screen in late 2006.
The New Zealand series is produced by Eyeworks Touchdown, the host will be Rawdon Christie
The New Zealand Dragons are:
In the UK, Dragons' Den is broadcast on BBC Two and is hosted by Evan Davis, the BBC's economics editor. The second series ended on 20 December 2005, with a "Where Are They Now" episode, giving details of the outcomes of some of the ventures from the first series, shown the following day. A third series commenced on BBC Two on 3 August 2006.
The theme tune of Dragons' Den has been credited to John Watt.
The Dragons are:
In Canada the show will be aired on CBC Television starting in October 2006. Taping is now finished, and the show is in post-production.
Canada's Dragons will be:
Robert Herjavec, sold his IT security firm at the height of the dot.com boom for over a $100 million.
Laurence Lewin, founder of La Senza, a chain of lingerie shops shops with more than 310 stores throughout Canada and via corporate licensees, has a further 320 stores operating in 30 countries around the world.
Kevin O'Leary, popular host of ROB TV's SqueezePlay, he sold his educational software firm to Mattel for $3.2 billion.
Jim Treliving, a former RCMP officer who now owns Boston Pizza. In 2005, his restaurants generated well over $500 million in sales.
Jennifer Wood, whose career in the cattle business started in 1990, is one of the most influential executives in the Canada's beef industry. She owns a 10,000 acre ranch with over 20,000 head of cattle.
LINKS and REFERENCES
WINNERS SO FAR
Episode 2 - Tracey Graily
Graily's concept was geared to providing advice and tailor-made suits
for professional, high-earning females. She required £120,000 to kick
start her business. All the male dragons except for Doug Richards - who
agreed to £60,000 for a 20% share - were not impressed by Tracey's
vision. Rachel Elnaugh felt it was a market niche and didn't
hesitate to invest £60,000 for a 20% share. She even said Tracey could
buy back 10% of the company at £100,000... if it proved successful
within a year. Suits you madam!
Episode 1 - Charles Ejogo.
The business idea was for the world's first multi-media umbrella vending machines and Charles Ejogo was looking for an investment of £150,000.
SOLAR COLA as an INVESTMENT OPPORTUNITY?
The soft drinks market is a tough place to do business, unless you have something different to offer and the marketing muscle to match.
For nearly 100 years Coca Cola and Pepsi Cola have dominated the marketplace with similar products. Each company spends around $600-800 million dollars a year to maintain its market position. The advertising centers around sport and music, with a scattering of irregular television campaigns. Each company launches (or attempts to launch) new brands every year. So far, they have not proved as successful as their regular cola brands.
Red Bull, although in a different drinks category, spends not quite as much on advertising , but has managed to acquire instant status and volume sales from sponsoring formula one, the Darpa Desert Challenge, and now the New Jersey MetroStars football team.
Solar Cola, apart from it's contemporary name, is a healthier cola based drink. Just as refreshing, it contains a unique blend of added ingredients as an aid to good health and energy levels. The company contributes to and sponsors alternative projects, to include this website, featuring movies, music and several thousand pages of general information, which generates in excess of 3 million visits a month already. Recent acquisitions include the rights to the Solar Navigator World Electric Challenge, and also the new Bluebird Electric land speed record car for 2007. The company may also sponsor the London to Brighton Solar Car Run in 2008 (dependent on the number of university entries received).
It is thought that this marketing strategy will equal several hundred thousand dollars of conventional Ad Agency spending. As an example of the kind of media coverage such nautical antics generate, you have only to look at the newspapers when Ellen Macarthur completed her world circumnavigation. The same holds true for Sir Francis Chichester and Sir Robin Knox-Johnston.
The design of the Solar Cola can is copyright protected, with trademark applications in the USA, Australia and Europe pending in Class 32 and granted rights in the UK. Introduction of the drink is held in abeyance pending official launch of one or other sponsored projects, which will be activated when the time is right, such activation to coincide with the market introduction of the drink.
Solar Cola PLC is shortly to be activated for online investment as their trading arm. The company is forecast to produce excellent results for investors, with sustained growth to be followed by an eventual flotation on the Stock Markets of the world in the next few years. At this point estimates suggest investors will reap substantial gains - in line with international Licensing expectations.
Solar Cola Ltd is managing the funding requirement for the trading company. They are looking for medium term or seed investment between £4-5 million to kick start phase two of the venture.
If you are a Business Angel, or Equity House, looking for an opportunity with the potential for good returns, please contact SOLAR COLA LTD for details. Please ask for the funding project manager: Nelson Kruschandl
+ 44 (0) 1323 831727
+44 (0) 7905 147709
This material and any views expressed herein are provided for information purposes only and should not be construed in any way as an endorsement or inducement to invest in any specific program. Before investing in any program, you must obtain, read and examine thoroughly its disclosure document or offering memorandum.
A taste for adventure capitalists
Solar Cola - the healthier cola alternative
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