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An
Inconvenient Truth is an Academy
Award-winning documentary film about climate
change, specifically global
warming, presented by former United States Vice President Al
Gore and directed by Davis Guggenheim. A companion book authored by
Gore has been on the paperback nonfiction New
York Times bestseller list since June 11, 2006, reaching #1 on July 2,
2006.
The
film premiered at the 2006 Sundance Film Festival and opened in New
York and Los Angeles on May 24, 2006. Earning $49 million at the
box-office, An Inconvenient Truth is the third highest-grossing
documentary film to date in the United
States after Fahrenheit 9/11 and March of the Penguins. The film's
distributor, Paramount
Classics, is donating 5% of the box office receipts and Gore is
donating all of his proceeds from the film to the Alliance
for Climate Protection (of which Gore is both founder and chairman).
The film was released on DVD
by Paramount Home Entertainment on November 21, 2006. An Inconvenient
Truth was well received by film critics, scientists, and politicians
and won two Academy
Awards. It is also being used in school science curricula around the
world. Global warming skeptics have criticized the film, calling it
"exaggerated and erroneous".

An
Inconvenient Truth DVD cover
Synopsis
“You
look at that river gently flowing by. You notice the leaves rustling with
the wind. You hear the birds; you hear the tree frogs. In the distance you
hear a cow. You feel the grass. The mud gives a little bit on the river
bank. It’s quiet; it’s peaceful. And all of a sudden, it’s a gear
shift inside you. And it’s like taking a deep breath and going, "Oh
yeah, I forgot about this."
Al
Gore in the opening monologue of An Inconvenient Truth
An
Inconvenient Truth focuses on Al Gore and his travels in support of
his efforts to educate the public about the severity of the climate
crisis. Gore says, "I've been trying to tell this story for a long
time and I feel as I've failed to get the message across." The film
nearly follows a Keynote
presentation (dubbed "the slideshow") that Gore presented
throughout the world. It intersperses Gore's exploration of data and
predictions regarding climate change and its potential for disaster with
Gore's life story.
It
weaves in events that changed his worldview, including his college
education with early climate expert Roger
Revelle at Harvard
University, his sister's death from lung
cancer, and his young son's
near-fatal car accident. Throughout the film, Gore makes comments
regarding his loss to George
W. Bush in the 2000
United States presidential election. For comic effect, Gore also uses
a clip from the Futurama
episode "Crimes
of the Hot" to explain global warming.
In
the slideshow Gore reviews the scientific
opinion on climate change, discusses the
politics
and economics
of global warming, and describes the consequences he believes global
climate change will produce if the amount of human-generated greenhouse
gases are not significantly reduced in the very near future. A
centerpoint of the film is his examination of the annual temperature and
CO2 levels for the past 650,000 years in Antarctic ice core
samples.
The
film includes many segments intended to refute critics
who say that global warming is unproven or that warming will be
insignificant. For example, Gore discusses the possibility of the collapse
of a major ice
sheet in Greenland
or in West
Antarctica, either of which could raise global sea levels by
approximately 20 feet (6m), flooding coastal areas and producing 100
million refugees. Meltwater
from Greenland, because of its lower salinity,
could then halt the Gulf
Stream current and quickly trigger dramatic local cooling in Northern
Europe. The documentary ends with Gore arguing that if appropriate actions
are taken soon, the effects of global warming can be successfully reversed
by releasing less CO2
and planting more vegetation to consume existing CO2. Gore
calls upon his viewers to learn how they can help him in these efforts.
Gore's
book of the same title was published concurrently with the theatrical
release of the documentary. The book contains additional information,
scientific analysis, and Gore's commentary on the issues presented in the
documentary. A 2007 documentary entitled An Update with Former Vice
President Al Gore features Gore discussing additional information that
came to light after the film was completed, such as Hurricane
Katrina.

The
Pale
Blue Dot, a Voyager
1 photo showing Earth
(circled) as a single pixel from 4 billion miles (6.4 billion
kilometres) away, is featured in An Inconvenient Truth. Al
Gore points out that all of human history has happened on that tiny
pixel, which is our only home.
Scientific
basis
Gore's
claim is that global warming and cooling is real and largely human-caused.
Gore presents specific data that supports the film's thesis, including:
-
The
Keeling
curve, measuring CO2 from the Mauna
Loa Observatory.
-
The
retreat of numerous glaciers is shown in before-and-after photographs
(see Retreat
of glaciers since 1850).
-
A
study by researchers at the Physics
Institute at the University
of Bern and the European
Project for Ice Coring in Antarctic presenting data from Antarctic ice
cores showing carbon dioxide concentrations higher than at any
time during the past 650,000 years.
-
Temperature
record since 1880 showing that the ten hottest years ever measured
in this atmospheric record have all occurred in the last fourteen
years.
-
A
2004 survey by Dr. Naomi
Oreskes of 928 peer-reviewed scientific articles on global climate
change published between 1993 and 2003. The survey, published as an
editorial in the journal Science,
claimed that every article either supported the human-caused global
warming consensus or did not comment on it.
The
Associated
Press contacted more than 100 climate researchers and questioned them
about the film's veracity. All 19 climate scientists who had seen the
movie said that Gore conveyed the science correctly.
In contrast, the U.S.
Senate Committee on Environment and Public Works, at the time chaired
by Republican Senator Jim
Inhofe issued a press release criticizing this article.
Inhofe's statement that "global warming is the greatest hoax ever
perpetrated on the American people"
appears in the film.
RealClimate,
a group blog maintained by eleven climate scientists, lauded the film's
science as "remarkably up to date, with reference to some of the very
latest research." Michael
Shermer, scientific author and founder of The
Skeptics Society, wrote in Scientific
American that An Inconvenient Truth "shocked me out of my
doubting stance".
Origins
Gore
became intrigued by the topic of global warming when he took a course at
Harvard University with Professor Roger Revelle, one of the first
scientists to measure carbon
dioxide in the atmosphere. Later, when Gore was in Congress, he
initiated the first congressional hearing on the subject, brought in
climate scientists and began talking to politicians about the issue.
He thought that once legislators heard the compelling evidence, they would
be driven to action; ultimately, though, the process was a slow one.
Gore's 1992 book, Earth
in the Balance, dealing with a number of environmental topics,
reached the New York Times bestseller list.
As
Vice President during the Clinton
Administration, Gore pushed for the implementation of a carbon
tax to modify incentives to reduce fossil fuel consumption causing
fossil fuel to last longer and thereby decrease emission of greenhouse
gases in the short term but not long term; it was partially implemented in
1993. He
helped broker the 1997 Kyoto
Protocol, an international treaty designed to curb greenhouse
gas emissions. However, it was not ratified in the United
States due to opposition, in the Senate.
The primary objections stemmed from the exemptions the treaty gives to China
and India,
whose industrial base and carbon footprint are growing rapidly, and fears
that the exemptions would lead to further trade imbalances and offshoring
arrangement with those countries.
Gore
also supported the funding of a satellite called Triana,
to increase awareness of environmental issues and to take the first direct
measurements of how
much sunlight is reflected from the Earth. During his
2000 Presidential Campaign, Gore ran, in part, on a pledge to ratify
the Kyoto
Protocol.
After
his defeat in the
2000 presidential election to George
W. Bush, Gore returned his focus to the topic. He edited and adapted a
slideshow he had compiled years earlier, and began featuring the slideshow
in multimedia presentations on global warming across the U.S. and around
the world. At the time of the film, Gore estimated he had shown the
presentation more than one thousand times.
Producers
Laurie
David and Lawrence
Bender saw Gore's slide show in New
York City after the 2004
premiere of The
Day After Tomorrow.
Inspired, they met with director Davis
Guggenheim about the possibility of making the slide show into a
movie. Guggenheim, who was skeptical at first, later saw the presentation
for himself, stating that he was "blown away," and "left
after an hour and a half thinking that global warming [was] the most
important issue. . . . I had no idea how you’d make a film out of it,
but I wanted to try," he said.
Reception
Box
office
The
film opened in New
York City and Los
Angeles on May
24, 2006.
On Memorial
Day weekend, it grossed an average of $91,447 per theater, the highest
of any movie that weekend and a record for a documentary, though it was
only playing on four screens at the time.
At
the 2006 Sundance
Film Festival, the movie received three standing
ovations. It was also screened at the 2006 Cannes
Film Festival and was the opening night film at the 27th Durban
International Film Festival on June
14, 2006.
An Inconvenient Truth was the most popular documentary at the 2006 Brisbane
International Film Festival.
The
film has grossed over $24 million in the U.S. and over $49 million
worldwide as of June
3, 2007,
making it the third-highest-grossing documentary in the U.S. to date
(after Fahrenheit
9/11 and March
of the Penguins).
Al
Gore has stated, "Tipper
and I are devoting 100 percent of the profits from the book and the movie
to a new bipartisan educational campaign to further spread the message
about global warming." Paramount
Classics is committing 5% of their domestic theatrical gross for the
film to a new bipartisan climate action group, Alliance for Climate
Protection, dedicated to awareness and grassroots organizing.
Reviews
The
film received a positive reaction from critics. It garnered a
"certified fresh" 93% rating at Rotten
Tomatoes (as of May
21, 2007),
with a 94% rating from the "Cream of the Crop" reviewers. Film
critics Roger
Ebert and Richard
Roeper gave the film "two thumbs up". Ebert wrote: "In
39 years, I have never written these words in a movie review, but here
they are: You owe it to yourself to see this film. If you do not, and you
have grandchildren, you should explain to them why you decided not
to."
Journalist
Ronald
Bailey argued in the libertarian magazine Reason
that although "Gore gets [the science] more right than wrong,"
he exaggerates the risks.

Al
Gore during the acceptance speech for An Inconvenient Truth
with
other members of the crew
Awards
The
film has received a number of awards worldwide.
-
The
President’s Award 2007 - The Society
for Technical Communication "for demonstrating that effective
and understandable technical communication, when coupled with passion
and vision, has the power to educate—and change—the world."
Best
Documentary:
-
Academy
Awards (The Oscars) 2007
-
Chicago
Film Critics Association - 2006-12-28
-
Dallas-Fort
Worth Film Critics Association
- 2006-12-18
-
Florida
Film Critics 2006 - 2006-12-22
-
Kansas
City Film Critics Awards 2006
-
Las
Vegas Film Critics Circle 2006
-
National
Board of Review
- 2006-12-06
-
New
York Film Critics Online
- 2006-12-10
-
New
York Film Critics Society - 2006-12-12
-
Ohio
Film Critics Awards 2006
- 2007-1-11
-
Oklahoma
Film Critics Circle Awards 2006
-
Online
Film Critics 2006
-
Phoenix
Film Critics Circle 2006
-
Satellite
Awards (Nominated) 2006
-
St.
Louis Film Critics Awards 2006
-
Toronto
Film Critics Circle (Nominated) 2006
-
Utah
Film Critics Awards 2006
-
Washington
D.C. Film Critics Association 2006
Best
Non-Fiction:
Political
response
The
documentary has been generally well-received politically in many parts of
the world and is credited for raising further awareness of global warming
internationally, prompting calls for more government action in regard to
the climate. Despite its success, some political leaders are less keen on
embracing the film as a matter-of-fact necessity. Several colleges and
high schools have begun to use the film in science curricula, though
at least one US school district has put restrictions on its use in the
classroom.
Government
-
President
Bush, when asked whether he would watch the film, responded:
"Doubt it." He later stated that "And in my judgment we
need to set aside whether or not greenhouse gases have been caused by
mankind or because of natural effects, and focus on the technologies
that will enable us to live better lives and at the same time protect
the environment." Gore responded that "The entire global
scientific community has a consensus on the question that human beings
are responsible for global warming and he [Bush] has today again
expressed personal doubt that that is true." White House deputy
press secretary Dana Perino stated that “The president noted in 2001
the increase in temperatures over the past 100 years and that the
increase in greenhouse gases was due to certain extent to human
activity”.
-
In
September 2006, Gore traveled to Sydney,
Australia to promote the film. Australian Prime Minister, John
Howard said he would not meet with Gore or agree to Kyoto because
of the movie: "I don't take policy advice from films."
Former Opposition Leader Kim
Beazley joined Gore for a viewing and other MPs
attended a special screening at Parliament
House earlier in the week.
-
In
Spain,
after a meeting with Gore, prime minister José
Luis Rodríguez Zapatero said the government will make An
Inconvenient Truth available to schools. Gore has received this
year's Prince
of Asturias Prize for international cooperation.
Education
-
Following
the issuing of the IPCC
report into Climate
Change on February
2, 2007
and following on from the The
Stern Review into the economic effects to the UK from climate
change, the UK
Government announced that it would be issuing a copy of the DVD of
An Inconvenient Truth together with further reading material on
this subject to every secondary
school in England and Wales to increase educational awareness of
the issues raised in the movie.
This is currently subject to a challenge in the High
Court on the basis that schools are legally required to provide a balanced
presentation of political issues.
-
50,000
free copies of the film were offered to the National
Science Teachers Association, which declined to take them. Laurie
David, one of the film's producers, said in a Washington Post op-ed
piece that the NSTA wrote her in an E-mail that the DVDs would place
"unnecessary risk upon the [NSTA] capital campaign, especially
certain targeted supporters." Supporters of the NSTA include
companies like ExxonMobil.
In public, the NSTA argued that distributing this film to its members
would have been contrary to a long-standing NSTA policy against
distributing unsolicited materials to its members.
-
After
a father had complained that the movie only showed one point of view,
the Federal Way School Board in Federal
Way, Washington voted 3 to 0 requiring an approval by the
principal and the superintendent for teachers to show the film to
students. The teachers must include the presentation of an approved
"opposing view". After two weeks of being derided in the national and local press, the
moratorium was repealed at the subsequent meeting on January 23.
-
Following
Federal Way's lead, the Environmental Club of Eisenhower High School
in Yakima,
Washington was prevented from showing the film until it could be
reviewed by the school board, teachers, principal, and parents. The
school board called the film a "controversial issue" and
indicated it would require presentation of an opposing viewpoint if it
approved the showing.
-
In
Burlington, Ontario, Canada,
the Halton
District School Board has made An Inconvenient Truth
available at schools and as an educational resource.
Other
-
In
August 2006, the Wall
Street Journal
revealed that a YouTube
video lampooning Gore and the movie, titled Al
Gore's Penguin Army, appeared to be astroturfing
by DCI
Group, a Washington PR firm with ties to ExxonMobil
as well as the Republican
Party.
Criticism
Academia
Richard
S. Lindzen, an atmospheric physicist at MIT
and anthropogenic global warming skeptic, wrote in a June
26, 2006
op-ed in the Wall Street Journal that Gore was using a biased
presentation to exploit the fears of the public for his own political
gain. Roy
Spencer, a principal research scientist at the Earth
System Science Center of the University
of Alabama in Huntsville, wrote an open letter to Gore criticizing his
presentation of climate science in the film, asserting that the Arctic had
a similar temperature in the 1930s before the mass emissions of carbon
dioxide began.
Former University of Winnipeg geography professor Dr.
Timothy F. Ball rejected Gore’s claim that there has been a sharp
drop-off in the thickness of the Arctic ice cap since 1970, stating that
the data was taken only from an isolated area of the Arctic and during a
specific cooling period.
Media
A
March 13, 2007 article
in The
New York Times reported on concerns among some scientists about
the tone and the accuracy of the film, noting that they "argue that
some of Mr. Gore’s central points are exaggerated and erroneous".
Gore's discussion of a rise in sea level of up to 20 feet is contrasted
with a report from the Intergovernmental
Panel on Climate Change (IPCC), which predicts a maximum rise of 23
inches excluding non-linear effects on ice sheets; although that too
discusses the possibilities of higher rises if the ice sheets melt. The
article also states that "a report last June by the National
Academies seemed to contradict Mr. Gore’s portrayal of recent
temperatures as the highest in the past millennium."
The article quotes both defenders and critics of the film; Gore responds
that scientists may disagree with him on some details, "but we do
agree on the fundamentals."
An
April 19, 2007 article
in Telegraph.co.uk
reported on concerns among parents who claim that the film is
"inaccurate and politically motivated" and are "threatening
a legal challenge over the Government's decision to send it to every
secondary school." Parents claim that "the circulation of the
film by the Government amounts to political indoctrination and is in
breach of the Education Act 2002."
The
Great Global Warming Swindle
The
documentary
film The Great Global Warming Swindle, broadcast on Channel
4 in the UK on March
8, 2007,
brought together skeptical scientists who disagree with the prevailing
consensus regarding human-caused global warming. Among other claims, the
film states that Gore has misrepresented the data in An Inconvenient
Truth, and that the actual relationship
between carbon dioxide and the temperature is the other way round
(that is, rise in temperature preceded an increase in carbon dioxide in
the ice
core samples). Several of the film's claims have been disputed by
scientists and scientific bodies such as John
T. Houghton,
the British
Antarctic Survey, Eigil Friis-Christensen and the Royal
Society.
Global warming skeptic Fred
Singer wrote that the documentary is "devastating" to Gore's
movie: "...The Great Global Warming Swindle is based on sound
science by recording the statements of real climate scientists. An
Inconvenient Truth mainly records a politician."

South
Park parody of An Inconvenient Truth with Al Gore
Influences
on popular culture
-
Prior
to being released, the film was parodied in the South
Park episode "Manbearpig"."
Gore laughed off this sensationalized depiction of him, saying
"Their comic sensibility is aimed at a different demographic than
the one I inhabit, but I still find a lot of what they do
hilarious."
-
Stephen
Colbert, on The
Colbert Report, also parodied An Inconvenient Truth on July
17, 2006.
Entitled "The Convenientest Truth", Colbert created his own
presentation that argued for the positive effects of global warming,
using his signature humor tactics to satirize the conservative
response to Gore's presentation.
-
During
the movie, Al Gore shows a clip from the Futurama
episode "Crimes
of the Hot" dealing with global warming; Al Gore was a guest
star in that episode, though he was not present in the clip. While not
the credited author of this episode, his daughter, Kristin
Gore Cusack, was on the Futurama
writing staff and worked as a story editor. In addition, Gore stars in
a faux trailer made by the Futurama cast and crew titled, A
Terrifying Message from Al Gore.
-
The
Competitive
Enterprise Institute ran two television advertisements to
"counter global warming alarmism" in apparent reply to An
Inconvenient Truth. Both used the tagline "Carbon
Dioxide—They call it pollution; We call it life."
-
Comedian
Jon
Stewart mocked the Competitive Enterprise Institute and other
critics of the movie on The
Daily Show:
"
Gore and a fringe group of radical liberals known as
"scientists" believe that the earth is being damaged by man-made
carbon dioxide. Well, bad-mouth humanity all you want, but diss carbon
dioxide and the Competitive Enterprise Institute is likely to open up a
can of public service advertising on your ass [Institute's ads are shown
onscreen]. I know what you're driving at, but I really don't think science
and liberals are going to outlaw breathing. "
-
The
television show X-Play
did two separate parody sketches as promotions for G4's
award show, G-Phoria.
One sketch showed an Al Gore impersonator warning about temperature
increases in Middle-earth
due to the Eye
of Sauron.
-
San
Francisco 49ers running
back Frank
Gore's nickname is "The Inconvenient Truth", coined by NFL
Network host Rich
Eisen in 2006 in reference to the film.
-
A
citizens advocacy group released a video Math
Education: An Inconvenient Truth on video sharing sites about
problems with mathematics education reform that was viewed over 70,000
times in a few weeks.
-
In
the 2007
movie, The
Simpsons Movie, Lisa
and her friend Colin do a presentation called "An Irritating
Truth" focusing on pollution in Lake Springfield, parodying
"An Inconvenient Truth."
-
The
movie is referenced in the Ozzy
Osbourne song "The Almighty Dollar".
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-
BAS
Statement about Channel 4 programme on Global Warming
-
The
Royal Society’s response to the documentary "The Great Global
Warming Swindle". Royal
Society (11 March 2007).
-
Singer,
Fred (19 March 2007). The
Great Global Warming Swindle. Independent
Institute.
-
"Gore
promotes his 'ultimate action movie'", Chicago Sun-Times,
May 5, 2006.
-
The
Convenientest Truth. ComedyCentral.com.
-
A
Terrifying Message from Al Gore. YouTube.
-
Scientist
to CEI: You Used My Research To "Confuse and Mislead".
FactCheck.org (May 26, 2006).
-
Up
is Down. onegoodmove (June 15, 2006).
-
Moira
MacDonald. "The
baffling new math", Toronto Sun
Madison
Ave. Warms to Climate Change

Al
Gore has helped create a climate in which his business is hotly
contested.
Photo
Credit: Nancy Kaszerman
http://adage.com/article?article_id=120088
Matthew
Creamer & Brooke
Capps
SAILING
EVENTS - MEDIA EXPOSURE TABLE
Once
advertising your product with an association to an alternative energy
project may have been unthinkable for upsetting the airlines
and auto makers. Not any more according to Advertising Age:
See
the table of media returns below for adventure sailing projects. They are
all clean. The last entry is an alternative energy sailing project - a
non-polluting electric boat. Sponsors,
what are you waiting for?
|
|
RACE
|
DETAIL
and SOURCE
|
|
ROI
(media exposure only)
|
|
B&Q
|
Non-stop
solo round the world record 2005
|
Ellen
MacArthur’s record-breaking
circumnavigation
(Sports
Business)
|
72
days
|
£5
million in ONE DAY
|
|
EF
|
Whitbread
Round the World Race 1997-1998
|
2
boat team
(EVE/
VOR)
|
9
months
|
£4
million written press
£22.6
million TV exposure
£20.4 million news coverage
|
|
SEB
|
Volvo
Ocean Race 2001-2002
|
(SEB/
Sports Marketing Survey)
|
9
months
|
£84
million 200% ROI
|
|
Assa
Abloy
|
Volvo
Ocean Race 2001-2002
|
(Assa
Abloy/ Sports Marketing Survey)
|
9
months
|
£32.7
million
|
|
Pindar
|
Around
Alone 2002-2003
|
Emma
Richards came 4thin solo round-the-world race
(SBS)
|
8
months
|
£12.1
million (UK
only)
|
|
Kingfisher*
|
Route
du Rhum 1998
Ostar 2000
Vendee
Globe 2000-2001
|
(Offshore
Challenges/ Sport Business)
|
2
½years
|
£17.8
million written press
£5.5 million radio
£20 million TV
news
|
|
Royal
Sun
Alliance
|
Transatlantic
Record
& Jules
Verne Trophy
|
Skippered
by Tracy
Edwards, attempt on non-stop round-the-world record,
ended in dismasting
(Tracy Edwards Associates)
|
1
year
|
£8
million (UK only)
ROI 200% (UK only)
£36 million worldwide
|
|
Ecover
|
Vendee
Globe 2004
|
Solo
non-stop round the world race
(TNS Sport)
|
3
months
|
£2.8
million over the event.
|
|
Groupama
|
Transat
Jacques Vabre 2003
|
Double-handed
transatlantic race won by Franck Cammas
(TNS Sport)
|
1stOct–15thDec
2002
|
€1.314
million TV coverage
|
|
PRB
|
Vendee
Globe 2004 -2005
|
Solo
non-stop round the world race (TNS Sport)
|
3
months
|
€18.6
million TV coverage
|
|
|
|
|
|
|
|
White
Ocean Racing
|
Vendee
Globe 2008
|
Solo
non-stop round the world race
|
3
months
|
TBA
|
|
Solar
Navigator
|
Circumnavigation
First
|
Solar
powered
|
6
months + world tour 1 year
|
EST
£35 million News
£45 million TV exposure
£30 million Press
|
ONLINE AD SPENDING HITS NEW HIGH
|