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MILLIONAIRES
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A millionaire is an individual who resides in a household whose net worth or wealth exceeds one million units of any currency. It can also be a person who owns 1 million units of currency in one bank account or savings account. A multimillionaire has a net worth of more than two million units of currency and a hectomillionaire has a net worth of more than 100 million units of currency, but the technically incorrect centimillionaire (net worth of 10 thousand units, strictly speaking) is more often used to mean the same thing. While statistics regarding financial assets and net worth are presented by household, the term is also often used to describe only the individual who has amassed the assets as millionaire. That is, even though the term statistically refers only to households, common usage is often in reference only to an individual.
Depending on the currency, a certain level of prestige is associated with being a millionaire, which makes that amount of wealth a goal for many. The status of millionaire, however, is no longer as exclusive as it once was. The increasing number of millionaires is partially due to inflation: a million United States Dollars, for example, provides far less purchasing power today than it did in the 19th century. Nevertheless, it still ensures a priveleged lifestyle for those becoming millionaires. American sociologist Leonard Beeghley classifies all households with net worths exceeding $1 million as "the rich."
Net worth vs. financial assets
Recently there has been some controversy over how to correctly determine a person's status as a millionaire. One of the two most commonly used measurements is net worth, which counts the total value of all property owned by a household minus the household's debts. According to this definition, a household owning an $800k home, $50k furnishing, two cars worth $60k, a $60k IRA, $45k in mutual funds, and a $325k vacation home with a $250k mortgage, $40k in car loans, and $25k in credit card debt would be worth $1,025,000 and every individual in this household would thus be a millionaire. However, according to the financial assets measurement, equity in one's principal residence is excluded. So are all other fixed assets, such as the car and furniture.
While millionaires constitute only a small percentage of the population, they hold vast control over economic resources with the most powerful and prominent individuals usually ranking among them. Forbes and Fortune magazines maintain lists of people based on their net worth and are generally considered authorities on the subject. According to Forbes' latest annual list of the richest people published in 2007 there are 946 US-dollar billionaires in the world. The number of millionaires is much higher.
Multimillionaire
Another commonly used term is multimillionaire. As the term implies, multimillionaire applies to those individuals residing in households with a net worth or wealth of two million or more. Only a small minority of millionaire households are indeed multimillionaire households, yet many of the stereotypical millionaires shown in televisions programs such as "The OC" are actually multimillionaires. The term also has a more prestigious connotation than millionaire.
Roughly 1.0% of high net worth individuals (HNWIs) can also correctly be identified as ultra-high-net-worth individuals (ultra-HNWIs), those who reside in households with a net worth or wealth of 30 million or more. There are approximately 95,000 ultra-HNWIs in the world with 61,600 or 64.8% residing in the United States and Europe.
Number of millionaires in the world
The "World Wealth Report" is a report on individuals with a net worth of at least $1 million in all assets except their "primary residence". The report is compiled annually by Capgemini for Merrill Lynch.
World Wealth Report 2007 - "The 11th annual World Wealth Report from Merrill Lynch/Capgemini finds the World’s High Net Worth (HNW) population growing to 9.5 million with their assets rising to $37.2 trillion."
Some growth in international wealth and the number of high net worth individuals can be attributed to the weakness of the US dollar, as stated in the report.
Scotland has more female millionaires than male.
United States
There is a wide disparity in the estimates of the number of millionaires residing currently in the United States. According to TNS Financial Services, as reported by CNN Money, 8.9 million households in the US alone had a net worth of at least $1 million excluding primary residences in 2005. Millionaire households thus constituted roughly seven percent of all American households. The study also found that half of all millionaire households in the US were headed by retirees. Another finding was a record "33 percent increase over the 6.2 million households that met that criteria in 2003," fueled largely by the country's real estate boom.
A report by Capgemini for Merrill Lynch on the other hand stated that there are approximately 1,900,000 households in North America whose net worth exceeds 1 million US dollars (which include "private equity holdings stated at book value, ...publicly quoted equities, bonds, funds and cash deposits.. offshore investments are theoretically accounted for, but only insofar as countries are able to make accurate estimates.." as well as real estate not used for primary residences) (p. 30)).
These two very different numbers come from very different methodologies. TNS Financial Services uses household surveys and extrapolates the data from their sample across the entire US population. Merrill Lynch/Capgemini use macroeconomic analysis, estimating the total wealth of a country and its distribution among the population, and deriving from these estimates the number of high net worth individuals.
Entertainment
Great wealth and its consequences is a popular theme in fiction. The Millionaire was the title of a 1955 TV series about an unseen man of wealth who gave away $1,000,000 to a different person each episode, and a 1931 motion picture about a retired millionaire who buys a gas station to ease his boredom. Millionaire is also a common nickname of the international quiz show Who Wants to Be a Millionaire?, first hosted in the UK by Chris Tarrant, and later in the US by Regis Philbin and Meredith Vieira. Who Wants to Be a Super Millionaire also aired in the US, where contestants could win a total of $10,000,000. Many reality TV shows offer one million dollars as first prize.
Millionaire characters are also heavily used throughout entertainment programs. The heavy use of millionaire characters in televisions shows has led to the creation of stereotypes for persons whose net worth or wealth exceeds the amount of one million. Perhaps the most famous characterisations of millionaires on television shows and in movies are the evil businessman, the starlet, the ruthless lawyer and banker as well as the corrupt politician and their materialistic off-spring.. These shows often portray their millionaire characters in a lifestyle of complete excess, that is far out of reach for most net worth based millionaires in the US. It should also be noted that, as with most stereotypes, the millionaire stereotypes created by entertainment broadcasts and productions are not representative of the diverse population that reside in millionaire households.
LINKS amd REFERENCE
Top Billionaires reported by Forbes
Forbes The Top 20
Unless you live on a desert island, you could not survive in the modern world without it.
International Accumulation of Foreign Reserve currencies
MONEY FINDER
Katherine Hudson
SOLAR COLA and SOLAR ENERGY drinks as an INVESTMENT OPPORTUNITY?
The soft drinks market is a tough place to do business, unless you have something different to offer and the marketing muscle to match.
For nearly 100 years Coca Cola and Pepsi Cola have dominated the marketplace with similar products. Each company spends around $600-800 million dollars a year to maintain its market position. The advertising centers around sport and music, with a scattering of irregular television campaigns. Each company launches (or attempts to launch) new brands every year. So far, they have not proved as successful as their regular cola brands.
Red Bull, although in a different drinks category, spends not quite as much on advertising , but has managed to acquire instant status and volume sales from sponsoring formula one, the Darpa Desert Challenge, and now the New Jersey MetroStars football team.
Solar Cola, apart from it's contemporary name, is a healthier cola based drink. Just as refreshing, it contains a unique blend of added ingredients as an aid to good health and energy levels. The company contributes to and sponsors alternative projects, to include these websites, featuring movies, music and several thousand pages of news and general information, which generates in excess of 6 million visits a month already. Recent acquisitions include the rights to the Solar Navigator World Electric Challenge, and also the new Bluebird Electric land speed record car for 2007. The company may also sponsor the London to Brighton Solar Car Run in 2009 (dependent on the number of university entries received).
It is thought that this marketing strategy will equal several hundred thousand dollars of conventional Ad Agency spending. As an example of the kind of media coverage such nautical expeditions generate, you have only to look at the newspaper coverage when Ellen Macarthur completed her world circumnavigation. The same holds true for Sir Francis Chichester and Sir Robin Knox-Johnston.
The design of the Solar Cola can is copyright protected, with trademark applications in the USA, Australia and Europe pending in Class 32 and rights already granted in the UK. Introduction of the drink is held in abeyance pending official launch of one or other sponsored projects, which will be activated when the time is right, such activation to coincide with the market introduction of the drink.
Solar Cola PLC is shortly to be activated for online investment as their trading arm. The company is forecast to produce excellent results for investors, with sustained growth to be followed by an eventual flotation on the Stock Markets of the world in the next few years. At this point estimates suggest investors will reap substantial gains - in line with international Licensing expectations.
Solar Cola Ltd is managing the funding requirement for the trading company. They are looking for medium term or seed investment between £4-5 million to kick start phase two of the venture: which is to volume produce the product for supply to supermarkets and other retail outlets.
If you are a Business Angel, or Equity House, looking for a business with the potential for rapid growth, please contact SOLAR COLA LTD for details. Ask for our Marketing Director: Katherine Hudson
By Post:
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Solar Challenge Herstmonceux United Kingdom
By Email: katherine@solarnavigator.net
Or leave a message: 0044 1323 831727
This material and any views expressed herein are provided for information purposes only and should not be construed in any way as an endorsement or inducement to invest in any specific program. Before investing in any program, you must obtain, read and examine thoroughly its disclosure document or offering memorandum.
Healthier alternative tastes for adventure capitalists
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