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FLOTATIONS
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Big Bang 1986
In October 1986, the City of London was deregulated overnight so that the closed shop of stockbrokers and stockjobbers no longer had a monopoly of dealing in stocks.
Consequently, with some apprehension, a number of banks decided to enter the securities market in part as a defensive move to prevent competitors with a distribution capability from eroding its corporate finance business. This kind of move enabled merchant banks such as Kleinwort Benson to distribute the new issues it originated rather than relying on a third party.
Although, like many other banks at the time, Kleinwort Benson contemplated buying a jobbing firm in order to get into the market, in the end they were saved from having to do so by the defection of a number of senior market-makers from Wedd Durlacher Mordaunt as it was acquired by Barclays Bank. There was a kind of deregulation fever with several panic acquisitions, which situation is now more stable.
Floating on a stock market: your options
Introduction
A stock market flotation involves selling a percentage of your business in the form of shares on one of the stock markets. There are three stock markets in the UK. At the top is the main market of the London Stock Exchange, which is generally populated by large companies, and then there is the Alternative Investment Market (AIM) and Ofex, both of which are specifically designed for smaller companies.
Floating on the stock exchange can be time-consuming and costly so is not suitable for all businesses. You might consider it if you want to raise capital, or have private investors or an owner-manager that wants to cash in on their investment. It can also help you increase your business' profile and motivate your employees by issuing them with shares.
This guide explains the advantages and disadvantages of floating on a stock exchange. It sets out the features of the different UK markets, how to appoint advisers and how to prepare for a float.
Subjects covered in the Business Link guide
Actions
SOLAR COLA as an INVESTMENT OPPORTUNITY?
The soft drinks market is a tough place to do business, unless you have something different to offer and the marketing muscle to match.
For nearly 100 years Coca Cola and Pepsi Cola have dominated the marketplace with similar products. Each company spends around $600-800 million dollars a year to maintain its market position. The advertising centers around sport and music, with a scattering of irregular television campaigns. Each company launches (or attempts to launch) new brands every year. So far, they have not proved as successful as their regular cola brands.
Red Bull, although in a different drinks category, spends not quite as much on advertising , but has managed to acquire instant status and volume sales from sponsoring formula one, the Darpa Desert Challenge, and now the New Jersey MetroStars football team.
Solar Cola, apart from it's contemporary name, is a healthier cola based drink. Just as refreshing, it contains a unique blend of added ingredients as an aid to good health and energy levels. The company contributes to and sponsors alternative projects, to include these websites, featuring movies, music and several thousand pages of news and general information, which generates in excess of 6 million visits a month already. Recent acquisitions include the rights to the Solar Navigator World Electric Challenge, and also the new Bluebird Electric land speed record car for 2007. The company may also sponsor the London to Brighton Solar Car Run in 2009 (dependent on the number of university entries received).
It is thought that this marketing strategy will equal several hundred thousand dollars of conventional Ad Agency spending. As an example of the kind of media coverage such nautical expeditions generate, you have only to look at the newspaper coverage when Ellen Macarthur completed her world circumnavigation. The same holds true for Sir Francis Chichester and Sir Robin Knox-Johnston.
The design of the Solar Cola can is copyright protected, with trademark applications in the USA, Australia and Europe pending in Class 32 and rights already granted in the UK. Introduction of the drink is held in abeyance pending official launch of one or other sponsored projects, which will be activated when the time is right, such activation to coincide with the market introduction of the drink.
Solar Cola PLC is shortly to be activated for online investment as their trading arm. The company is forecast to produce excellent results for investors, with sustained growth to be followed by an eventual flotation on the Stock Markets of the world in the next few years. At this point estimates suggest investors will reap substantial gains - in line with international Licensing expectations.
Solar Cola Ltd is managing the funding requirement for the trading company. They are looking for medium term or seed investment between £4-5 million to kick start phase two of the venture: which is to volume produce the product for supply to supermarkets and other retail outlets.
If you are a Business Angel, or Equity House, looking for a business with the potential for rapid growth, please contact SOLAR COLA LTD for details. Ask for the funding project manager: Nelson Kruschandl
+ 44 (0) 1323 831727 +44 (0) 7905 147709
MONEY FINDER
This material and any views expressed herein are provided for information purposes only and should not be construed in any way as an endorsement or inducement to invest in any specific program. Before investing in any program, you must obtain, read and examine thoroughly its disclosure document or offering memorandum.
Solar Cola - the healthier alternative
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