CREDIT SUISSE

 

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The Credit Suisse Group (SWX:CSGN, NYSE: CS) is a financial services company, headquartered in Zürich, Switzerland. It is the second-largest Swiss bank, behind UBS AG. Credit Suisse was founded in 1856 under the name Schweizerische Kreditanstalt (SKA, Swiss Credit Institution). The bank is organized into three divisions, Investment Banking, Private Banking, and Asset Management. Shared Services, which includes functions such as IT and legal/compliance, encompasses all three major areas.

 

Credit Suisse blue sail logo

 


In 1940, it opened its first branch outside of Switzerland, in New York City. In 1988, it gained a controlling stake in The First Boston Corporation, hence the long-time name of its investment banking unit Credit Suisse First Boston. In 1993, Credit Suisse Group bought Schweizerische Volksbank (People's Bank of Switzerland). In 1996 the two retail banks were merged and renamed Credit Suisse. In 2000, it acquired the investment bank Donaldson, Lufkin & Jenrette (DLJ) and, with it, an e-commerce software portfolio, including DLJ Direct, that it later sold to the Bank of Montreal.


Structure


The Credit Suisse Group is structured in three divisions, Investment Banking, Private Banking and Asset Management . On January 16, 2006, Credit Suisse First Boston, now the Investment Banking division, re-branded, becoming simply Credit Suisse.


Credit Suisse

Credit Suisse Building in LondonThe Credit Suisse business unit is a provider of a wide-ranging of financial services in Europe and other selected markets. It offers investment products, private banking and financial advisory services for private and corporate clients.

Private Banking - Credit Suisse is one of the world’s largest private banking organizations with branches in Switzerland, Narre Warren, Caroline Springs and numerous international markets. Private Banking specializes in providing personal investment counseling and professional asset management to affluent and high-net-worth individuals. 


Corporate & Retail Banking - In Corporate & Retail Banking, Credit Suisse occupies a leading position in the Swiss market. It provides a wide range of high-quality banking services for private and corporate clients in Switzerland. In addition, it offers clients user-friendly and innovative online banking services. 


Financial Institutions - Expert to expert banking. Professional advice and tailor-made solutions for banks and financial institutions all around the world. 


Credit Suisse First Boston (Renamed Credit Suisse, Investment Banking Division)


Credit Suisse First Boston (Renamed Credit Suisse) is active in investment banking, capital markets and financial services, it is a member of the prestigious bulge bracket of securities firm.

Institutional Securities - Securities serves the broad needs of institutional clients with expertise in Equities, Fixed Income, Prime Services and Research. Investment Banking serves corporate clients' needs through Mergers and Acquisitions, Equity Capital Markets, Debt Capital Markets, Private Placements and Leveraged Finance services. 


Credit Suisse Private Banking CSPB (Renamed Credit Suisse Private Banking Division)


In Private Banking, Credit Suisse provides comprehensive advice and a broad range of investment products and services tailored to the complex needs of high-net-worth individuals globally. Credit Suisse’s structured advisory process encompasses both asset and liability management. Furthermore, Credit Suisse is a leading provider of innovative alternative investment products. Wealth management solutions include tax planning; pension planning; life insurance solutions; wealth and inheritance advice, trusts and foundations. Credit Suisse offers multiple booking platforms and global execution capabilities. In Switzerland, Credit Suisse supplies banking products and services to private banking clients as well as to business and retail clients.


Asset Management


In its asset management business, Credit Suisse offers products across the full spectrum of investment classes, ranging from equities, fixed income and multiple-asset class products, to alternative investments such as real estate, hedge funds, private equity and volatility management. Credit Suisse’s asset management business manages portfolios, mutual funds, and other investment vehicles for a broad spectrum of clients ranging from governments, institutions and corporations to private individuals. With offices focused on asset management in 18 countries, Credit Suisse’s asset management business is operated as a globally integrated network to deliver the bank’s best investment ideas and capabilities to clients around the globe.

Credit Suisse old logo

 

Credit Suisse - old logo

 

 


Shared Services


In Shared Services, Credit Suisse provides high-quality, cost-effective services to support the divisions, while improving independent controls. The Shared Services divisions include CFO, COO, CRO, General Counsel, and IT division.

Winterthur was divested from Credit Suisse on June 14, 2006. AXA acquired the leading Swiss insurance company from Credit Suisse Group for about 8 billion Euros.


Units


The company has three operating units as of 2004.

Credit Suisse, private bank 
Credit Suisse First Boston, investment bank (renamed Credit Suisse 1/16/2006) 
Credit Suisse Asset Management, asset management. 

History

Credit Suisse's older logo1856 - Credit Suisse founded 
1905 - First branch (in Basel) 
1940 - First branch outside Switzerland (in New York) 
1978 - Start of co-operation with The First Boston Corporation 
1988 - Controlling stake in The First Boston Corporation, which is renamed CS First Boston 
1989 - CS Holding became parent company of the Group 
1990 - Acquisition of Bank Leu 
1993 - Acquisition of Swiss Volksbank 
1994 - Strategic alliance with Swiss Re 
1995 - Strategic alliance with Winterthur Group 
1996 - CS Holding becomes Credit Suisse Group; investment banking business named Credit Suisse First Boston (CSFB) 
1997 - Merger with Winterthur Group 
2000 - Acquisition of Donaldson, Lufkin & Jenrette (DLJ) 
2001 - Sponsorship for the Sauber Petronas Team (now BMW Sauber F1 Team) 
2002 - Streamlining of the Group's organizational structure into two business units: Credit Suisse Financial Services and Credit Suisse First Boston 
2004 - Focusing the Group's organizational structure on three business units:Credit Suisse, Credit Suisse First Boston and Winterthur 
2006 - Credit Suisse divests Winterthur to AXA; First Boston and CSFB names dropped 

Mergers & Acquisitions


CSFB USA is a wholly owned subsidiary of Credit Suisse First Boston Inc., which is, in turn, a wholly owned subsidiary of CS. CS is a wholly owned subsidiary of CSG. CSFB USA was created through the merger with DLJ, which was completed on Nov. 3, 2000. CSFB LLC, CSFB's principal U.S. registered broker-dealer subsidiary, became a subsidiary of DLJ, and DLJ changed its name to CSFB USA.

Prior to the DLJ Merger, the Credit Suisse Group (CS) purchased First Boston in 1988 creating CS First Boston. The firm's bulge bracket status came after the merger with Donaldson, Lufkin, & Jenrette (DLJ).


Criticisms


In 2007, Credit Suisse was criticised for coordinating the listing of the Malaysian logging corporation Samling at the Hong Kong stock exchange. Environmentalists accuse Samling of rainforest destruction and illegal logging. Credit Suisse maintains that Samling was critically assessed prior to its initial public offering by experts from the banks that participated in the listing and by an independent agency. The conclusion was that the company meets all relevant national and international standards on sustainable forestry.


Quick facts


Frank Quattrone was poached from Deutsche Bank and helped CS jump to the top of the tech and Internet advisory league tables in the late '90s. He was later caught up in a lawsuit regarding the illegal deletion of data relating to Mergers and acquisitions deals and was subsequently sacked by the firm. Quattrone was cleared in 2006 after reaching a deal with prosecutors after a retrial collapsed. 


CS was ranked #2 in the total volume of high-yield bond issuance and #1 in high-yield transactions in 2004, it also held the #3 position in global IPO underwriting in 2004. 


CS was awarded the Best Foreign Investment Bank in Indonesia in 2005. 


Credit Suisse First Boston (CSFB) and Morgan Stanley were principal underwriters of the 2004 Google IPO. 


First Boston along with Salomon Brothers were the original creators of the collateralized mortgage obligation, it was invented in June 1983. Along with junk bonds, the CMO is considered one of the most important financial innovations of the 1980s. 


Winterthur Group was divested to AXA, the French insurance company for approximately $10B on July 14th, 2006. 


The firm's High Yield/Distress Trading Desk is consistently ranked the best group on Wall Street for both bonds and bank debt. The Leverage Finance division's strength originates from the acquisition of DLJ 


Austin Healey the former English rugby union footballer, who played as a utility back for Leicester Tigers, and has represented England and the British Lions now works for Credit Suisse. 
Sir John Major the former British Prime Minister acts as an advisor to the firm 



Main competitors


ABN AMRO 
Bear Stearns 
Banc of America Securities 
Citigroup 
Deutsche Bank 
Goldman Sachs 
JPMorganChase 
Lehman Brothers 
Merrill Lynch 
Morgan Stanley 
UBS 

 

 

Credit Suisse Cabot Square in London

 

Credit Suisse building in London

 

 

LINKS and REFERENCE

 

Rainbow line

 

 

Invest in a healthier business for healthier returns.....

 

Planet Earth Solar Cola can 330 mil

 

 

(330ml Earth Can)  

 

 

 

SOLAR COLA and SOLAR ENERGY drinks as an INVESTMENT OPPORTUNITY?

 

The soft drinks market is a tough place to do business, unless you have something different to offer and the marketing muscle to match. 

 

For nearly 100 years Coca Cola and Pepsi Cola have dominated the marketplace with similar products.  Each company spends around $600-800 million dollars a year to maintain its market position. The advertising centers around sport and music, with a scattering of irregular television campaigns. Each company launches (or attempts to launch) new brands every year.  So far, they have not proved as successful as their regular cola brands.

 

Red Bull, although in a different drinks category, spends not quite as much on advertising , but has managed to acquire instant status and volume sales from sponsoring formula one, the Darpa Desert Challenge, and now the New Jersey MetroStars football team.

 

Solar Cola, apart from it's contemporary name, is a healthier cola based drink.  Just as refreshing, it contains a unique blend of added ingredients as an aid to good health and energy levels.  The company contributes to and sponsors alternative projects, to include these websites, featuring movies, music and several thousand pages of news and general information, which generates in excess of 6 million visits a month already.  Recent acquisitions include the rights to the Solar Navigator World Electric Challenge, and also the new Bluebird Electric land speed record car for 2007.  The company may also sponsor the London to Brighton Solar Car Run in 2009 (dependent on the number of university entries received). 

 

It is thought that this marketing strategy will equal several hundred thousand dollars of conventional Ad Agency spending.  As an example of the kind of media coverage such nautical expeditions generate, you have only to look at the newspaper coverage when Ellen Macarthur completed her world circumnavigation.  The same holds true for Sir Francis Chichester and Sir Robin Knox-Johnston.

 

The design of the Solar Cola can is copyright protected, with trademark applications in the USA, Australia and Europe pending in Class 32 and rights already granted in the UK.  Introduction of the drink is held in abeyance pending official launch of one or other sponsored projects, which will be activated when the time is right, such activation to coincide with the market introduction of the drink.

 

Solar Cola PLC is shortly to be activated for online investment as their trading arm.  The company is forecast to produce excellent results for investors, with sustained growth to be followed by an eventual flotation on the Stock Markets of the world in the next few years.  At this point estimates suggest investors will reap substantial gains - in line with international Licensing expectations.

 

Solar Cola Ltd is managing the funding requirement for the trading company.  They are looking for medium term or seed investment between £4-5 million to kick start phase two of the venture: which is to volume produce the product for supply to supermarkets and other retail outlets.

 

If you are a Business Angel, or Equity House, looking for a business with the potential for rapid growth, please contact SOLAR COLA LTD for details.  Ask for our Marketing Director: Katherine Hudson

 

 

Katherine Hudson marketing director

 

Katherine Hudson

 

By Post:

 

World Solar Challenge
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By Email:   katherine@solarnavigator.net


By Mobile Phone: +44 (0) 7941 370 241

 

Or leave a message: 0044 1323 831727

 

 

 

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This material and any views expressed herein are provided for information purposes only and should not be construed in any way as an endorsement or inducement to invest in any specific program. Before investing in any program, you must obtain, read and examine thoroughly its disclosure document or offering memorandum.

 

This website is Copyright © 1999 & 2007  NJK.   The bird logo and name Solar Navigator are trademarks. All rights reserved.  All other trademarks are hereby acknowledged.       Max Energy Limited is an educational charity.

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