W.S.N.C. SOLAR NAVIGATOR - Products

The World Solar Navigation Challenge

4. PRODUCT - THE BOAT

Where the boat is the ‘product’, the service we are offering to our sponsors is media exposure, an ecological assertion through affiliation with our project, brand positioning on our web pages (visible to more than 700,000 daily visitors) as well as potential development of merchandise in synergy of our World theme.

In order to value the likely returns, it is helpful to look at recent examples in other world events.  The most obvious and best examples are shown in this plan in a chart compiled independently.  The day in question is February 9^th 2005, where Ellen MacArthur generated an estimated £5 million on that one day in media coverage when she returned from her Solo Non-stop round the world Record breaking venture on the B&Q trimaran.  Please see newspaper headlines in our Appendices.

This example is chosen as the most relevant and comparable to the project because of its marine sporting-nature and the World Record Breaking parallels.  Our high ranking website illustrated the interest that was shown in Dame Ellen MacAthur during the lead up to the finish, illustrated by the rise in our website hit statistics which were in respect of Google searches for her name.

The Solar Navigator project offers in addition to the marine-sporting element and World Record Setting, an ecological dimension which is likely to further enhance media interest.

The Cable and Wireless Adventurer is an earlier example of the value of media exposure that can be generated as it took headline news in all the main British newspapers when in 1998 the 35m stabilsed monohull took the world record for the fastest motorised powerboat to circumnavigate the globe.  This was achieved in less than the 80 infamous days documented in the fictitious story of Philleous Fogg who took on this World circumnavigation challenge in the novel by Jules Verne published in 1873.  

The route of the Cable and Wireless Adventurer included 15 stop off points, 11 of which were in Cable and Wireless territory.  

It may be possible for the Solar Navigator to include stops in relevant countries in order to benefit our sponsors.  

To see the figures from our web archives, you will need to request the Appendices, for which you will need to complete a NDA, which is available on request. Please contact Katherine Hudson .

SOLAR NAVIGATOR BUSINESS PLAN

In order to view the Appendices and other confidential information, investors will need to complete a Non Disclosure Agreement, which is available on request.

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