The World Solar Navigation Challenge W.S.N.C.

 

SOLAR NAVIGATOR - Advertising Exposure

 

 

 

 

 

7. ADVERTISING EXPOSURE

 

The World Solar Navigation Challenge will attain exposure through direct and indirect channels. The main focus of activity will be centered about the boat via media coverage (Press, News, TV), including the build and testing stages and the attempt's).  

 

There will also be documentaries, and the subsequent showing and demonstrations at events around the world to be arranged for mutual convenience. These will include international boat shows and alternative energy conferences we have already identified and mention elsewhere in this plan. We hope Solar Navigator will come to be seen as embodying all that constitutes the spirit of co-operation between world leaders toward a better, sustainable environment.

 

Prime sponsors will have naming rights and prominent hull billing, in proportion to their commitment. It is the hull signage and placing that is important here. (A SCHEDULE OF PLACING USING A DIAGRAM OF THE HULL AND VALUES TO BE AGREED) Whereas, lead sponsors by the very nature that they will be offered naming rights will see their name in print every time the project is written about. See the chart below as to media coverage dollar values in relation to well known marine events.

 

Compared to our funding requirement our returns are expected to exceed that achieved by other well known projects due the the long-term impact of our website, (SEE EXAMPLES IN TABLE FORM ILLUSTRATING COST, RETURN ON BOAT PROJECTS AND RETURN ON CONVENTIONAL ADVERTISING SPACE) and represents a multiple many times that if the same sums were spent on conventional advertising.

 

 

EVENT NAMING RIGHTS

 

We are offering the opportunity to a single sponsor, to name the Event.  Therefore establishing their association in the history books as well as in the minds of consumers with this pioneering project.  Panasonic achieved this with the 'Darwin to Adelaide Solar Car Race' which is know as 'The Panasonic World Solar Challenge'.  Hence our prestigious event could be represented with your Company name as:  "The _ _ _ _ _ _  World Solar Navigation Challenge".  We cannot do this alone and welcome the opportunity of working with you and sharing the opportunities the project represents.

 

 

INTERNET 

Our website is a popular encyclopedia covering widely searched for topics including Music, Films, Sport, Geography and History.  It generates 700,000 hits per day, has been more than doubling in hits for the last four years and is top of the search engines in most subjects surrounding this project from 'Solar Boats' to 'Solar Catamaran' and most of the world record greats 'Sir Malcolm' and Donald Campbell', 'John Cobb', 'Richard Noble', 'Andy Green' and 'Ken Warby' to name just a few. 

 

Investors will benefit from increased traffic flow as we place links from the solarnavigator.net website to theirs. Prime sponsors will benefit from the prestigious placing of their name on our Index and other key link pages.  See Appendices for details. 

 

 

MERCHANDISING

 

We will work with our sponsors to identify interesting and relevant merchandising opportunities, product placements etc.

 

Digital games could be created for Xbox or Playstation and Nintendo or for a series of feature films, a TV series, or Cartoons.  A combination of any of these initiatives would significantly enhance the longevity and value of your contribution to our project, if appropriate.

 

For as long as our sponsors and partners wish to be associated with our project, they will benefit by coverage in whatever medium Solar Navigator is positioned.

 

 

 

 

SPONSOR

RACE

DETAIL and SOURCE

 

ROI (media exposure only)

B&Q

Non-stop solo round the world record 2005 

Ellen MacArthur’s record-breaking 
circumnavigation

(Sports Business)

72 days

£5 million in ONE DAY

EF

Whitbread Round the World Race 1997-1998

2 boat team

(EVE/ VOR)

9 months

£4 million written press

£22.6 million TV exposure
£20.4 million news coverage

SEB

Volvo Ocean Race 2001-2002

(SEB/ Sports Marketing Survey)

9 months

£84 million 200% ROI

Assa Abloy

Volvo Ocean Race 2001-2002

(Assa Abloy/ Sports Marketing Survey)

9 months

£32.7 million

Pindar

Around Alone 2002-2003

 

Emma Richards came 4thin solo round-the-world race

(SBS)

8 months

£12.1 million (UK only)

Kingfisher*

Route du Rhum 1998
Ostar 2000

Vendee Globe 2000-2001

(Offshore Challenges/ Sport Business)

2 ½years

£17.8 million written press
£5.5 million radio
£20 million TV news 

Royal Sun 
Alliance

Transatlantic Record
& Jules Verne Trophy

Skippered by Tracy Edwards, attempt on non-stop round-the-world record, 
ended in dismasting
(Tracy Edwards Associates)

1 year

£8 million (UK only)
ROI 200% (UK only)
£36 million worldwide

Ecover

Vendee Globe 2004

Solo non-stop round the world race
(TNS Sport)

3 months

£2.8 million over the event.

Groupama

Transat Jacques Vabre 2003

Double-handed transatlantic race won by Franck Cammas
(TNS Sport)

1stOct–15thDec 
2002

1.314 million TV coverage

PRB

Vendee Globe 2004 -2005 

Solo non-stop round the world race  (TNS Sport)

3 months

€18.6 million TV coverage

White Ocean Racing

Vendee Globe 2008

Solo non-stop round the world race

3 months

TBA

Volvo Cars

Volvo Ocean Race 2011-2012

 

 

70 million web/media est.

????

 2012

Francis Joyon

1 day

5 million web/media est.

Planet Solar Turanor

World Circumnavigation 2012

1st solar powered circumnavigation

1 year 7 months

35 million web/media coverage

 

 

Based on the sport marketing figures above, our projection for the solar navigator is conservatively estimated as follows:

 

 

Blue Planet

Fastest  World Circumnavigation

Solar powered

9 months + world tours over 2 further years

EST £35 million News

      £25 million TV exposure

      £10 million Press

 

      _______________

      £70 million Total

 

 

Thus the media returns for this truly environmentally friendly advertising opportunity, should offer worthwhile savings to a company prepared to share the challenge with us.

 

SOLAR NAVIGATOR BUSINESS PLAN

 

 

 

 

In order to view the Appendices and other confidential information, investors will need to complete a Non Disclosure Agreement, which is available on request.

 

 

 

Electric solar powered wave piercing trimaran world circumnavigation

Solarnavigator is a battery electric trimaran with an extremely efficient active hull 

that runs on solar power = energy from nature. This hull form has never been

attempted before, nor has the use of wind energy been used in such manner for crew comfort.

 

 

 

 

Email:  Email 21st Century Caves  or phone UK:

 

+ 44 (0) 1323 831727    +44 (0) 7842 607865

 

Blueplanet Netdirect Productions, Solar House, BN27 1RF, United Kingdom

 

 

European Commission star circle logo 

 

Project Objectives

Galley | Paints | Screens | Diving

Project Estimates | Record Attempt | PR Events

Batteries | Alloys | Timber | Composites | Navigation | Hydraulics

Motors | Electronics | Solar Panels | Propeller | Transmission | Tooling | Life Support

Tank Testing (Model Construction)& Results

 

 

Nine Sigma logo. Accelerating the Innovation Cycle

 


 

 

 Kulo Luna, a John Storm adventure featuring the Solarnavigator, by Jameson Hunter  Cyber Wars, an adventure story (book) featuring John Storm and the Solar Navigator by Jameson Hunter

 

The design of the Solar Navigator boat has been licensed for use in

the John Storm series of books by Jameson Hunter - Filming, etc

 

 

 

This website is copyright © 1991- 2012 Electrick Publications. All rights reserved. The blue bird logo and names Solar Navigator and Blueplanet Ecostar are trademarks ™.  The Blueplanet BE3 vehicle configuration is registered ®.  All other trademarks hereby acknowledged and please note that this project should not be confused with the Australian: 'World Solar Challenge'™which is a superb road vehicle endurance race from Darwin to Adelaide.  Utopia Tristar is a trademark for sustainable zero carbon housing. Max Energy Limited is an educational charity working for world peace.

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