M & C SAATCHI

 

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M&C Saatchi is an advertising agency. It was formed in January 1995 by brothers Maurice Saatchi and Charles Saatchi after they were ousted from their own prestigious advertising agency Saatchi & Saatchi in a bitter boardroom row. Since then, M&C Saatchi has become one of the UK's foremost agencies, overtaking the original Saatchi agency in domestic billings, and establishing a network throughout 12 countries. The group has a particularly strong presence in the Asia Pacific region.

 

 

Maurice Saatchi   Charles Saatchi villa

 

Maurice and Charles Saatchi

 

 

Following M&C's launch in 1995, Adweek referred to the company as ‘The fastest growing start-up in the history of advertising’. The company's business model addresses a perceived market gap: between one-off boutiques and large conglomerates. This is driven by the company’s core philosophy that simplicity sells.

 

The agency has won numerous awards for its creative work. M&C Saatchi remains one of the few independent creative shops, unlike its rival Saatchi & Saatchi, which was made part of the Publicis network in 2000.

 

Campaigns

 

The Sydney office of M&C Saatchi is well known throughout the Australian advertising industry for its campaign for Australian Tourism, So where the bloody hell are you?, featuring model Lara Bingle.

 

 

 

 

LONDON

M&C SAATCHI
36 Golden Square
London
W1F 9EE
Click to view map


General enquiries

Tel: +44 (0)20 7543 4500
Fax: +44 (0)20 7543 4501
E-mail this office

 

New business London

Camilla Tappin
+44 20 7543 4671
Send e-mail

 

 

 

NEW YORK

 

36 West 25th Street
10th floor
New York, NY
10010
Click to view map


General enquiries

Tel: +1 310 401 6070
Fax: +1 310 264 1910
E-mail this office

New business

Huw Griffith
+1 310 401 6070
Send e-mail

 

When Germany was still in the tournament 

M & C Saatchi coca cola advert football world cup message billboard

Statistically Germany always World Champion in Germany

 

M & C Saatchi coca cola advert football world cup message a win here in 2006

1954 Bern, 1974 Munich, 1990 Rome, 2006 here

 

The morning after Germany got kicked out of the World Cup against Italy

M & C Saatchi coca cola advert football world cup message they are keeping for us 4 years

In principle someone is just keeping it for us for 4 years

M & C Saatchi coca cola advert football world cup message back in 2010

 

 

 

The football World Cup 2006 campaign was supported by various initiatives, all based on the same “It’s Your Heimspiel” idea. The posters were one of the biggest OOH campaigns ever, a giant city attack in Berlin

 

After the drop out of the German team in the World Cup's quarter final all posters have been taken off immediately. The next day motives have been replaced by fallbacks pointing at the forthcoming World Cup 2010 in South Africa.


The World Cup campaign has been awarded for most outstanding integrated campaign.

 

 

 

MORE EXAMPLES

From this region

 

 

Charles Saatchi wearing a tuxedo

 

Charles Saatchi

 

 

Charles Saatchi (born June 9, 1943) was the co-founder with his brother Maurice of the global advertising agency Saatchi & Saatchi, which became the world's biggest before the brothers were forced out of their own company in 1995. In the same year the Saatchi brothers formed a new agency called M&C Saatchi. 

 

Many large clients followed, and their new agency quickly overtook their ex agency in Britain's top ten. Charles is also known worldwide as an art collector and owner of the Saatchi Gallery, and in particular for his sponsorship of the Young British Artists (YBAs), including Damien Hirst and Tracey Emin.

 

 

Maurice Saatchi, Baron Saatchi, born June 21, 1946 is the co-founder of advertising agencies Saatchi and Saatchi and M&C Saatchi.

 

Born in Baghdad, Iraq, to Jewish parents, he is the brother of Charles Saatchi.

 

Following Michael Howard's elevation to the leadership of the Conservative Party in November 2003, Lord Saatchi was appointed joint chairman of the party with Liam Fox. He had responsibility for running the party machine, and remained in this post until after the 2005 general election.

 

He is also chairman of Finsbury Foods plc, and is a Governor of the London School of Economics from where he had graduated with a First class honours degree in Economics. Saatchi is a trustee of Apsley House Trust and the Museum of Garden History, and also a director of the Centre for Policy Studies. He was also a trustee of the Victoria and Albert Museum from 1988 to 1996.

 

He had been created a life peer as Baron Saatchi, of Staplefield in the County of West Sussex in 1996 and is number 305 in the Sunday Times Rich List 2004, with an estimated wealth of £132m.

 

 

Maurice Saatchi M & C Saatchi advertising agency

 

Maurice Saatchi

 

 

CONTACTS:

 

New business

Global

Benjamin Bittman
Global Network Director
+44 20 7543 4500
Send e-mail

Europe (EMEA)

Benjamin Bittman
Global Network Director
+44 20 7543 4500
Send e-mail

Americas

Huw Griffith
CEO, North America
+1 310 401 6070
Send e-mail

Asia Pacific

Tom Dery
Executive Chairman, Asia Pacific & US
+61 2 9270 2718
Send e-mail


Press contacts

Global

Benjamin Bittman
Global Network Director
+44 20 7543 4500
Send e-mail

Europe (EMEA)

Benjamin Bittman
Global Network Director
+44 20 7543 4500
Send e-mail

Americas

Huw Griffith
CEO, North America
+1 310 401 6070
Send e-mail

Asia Pacific

Andrea Kerekes
Public Relations
+612 9270 2728
Send e-mail

 

 

LINKS and REFERENCE

 


 

 

SAILING EVENTS - MEDIA EXPOSURE TABLE

 

Once advertising your product with an association to an alternative energy project may have been unthinkable for upsetting the airlines and auto makers. Not any more according to Advertising Age:

 

See the table of media returns below for adventure sailing projects. They are all clean. The last entry is an alternative energy sailing project - a non-polluting electric boat. Sponsors, what are you waiting for?

 

 

 

 

RACE

DETAIL and SOURCE

 

ROI (media exposure only)

B&Q

Non-stop solo round the world record 2005 

Ellen MacArthur’s record-breaking 
circumnavigation

(Sports Business)

72 days

£5 million in ONE DAY

EF

Whitbread Round the World Race 1997-1998

2 boat team

(EVE/ VOR)

9 months

£4 million written press

£22.6 million TV exposure
£20.4 million news coverage

SEB

Volvo Ocean Race 2001-2002

(SEB/ Sports Marketing Survey)

9 months

£84 million 200% ROI

Assa Abloy

Volvo Ocean Race 2001-2002

(Assa Abloy/ Sports Marketing Survey)

9 months

£32.7 million

Pindar

Around Alone 2002-2003

 

Emma Richards came 4thin solo round-the-world race

(SBS)

8 months

£12.1 million (UK only)

Kingfisher*

Route du Rhum 1998
Ostar 2000

Vendee Globe 2000-2001

(Offshore Challenges/ Sport Business)

2 ½years

£17.8 million written press
£5.5 million radio
£20 million TV news 

Royal Sun 
Alliance

Transatlantic Record
& Jules Verne Trophy

Skippered by Tracy Edwards, attempt on non-stop round-the-world record, 
ended in dismasting
(Tracy Edwards Associates)

1 year

£8 million (UK only)
ROI 200% (UK only)
£36 million worldwide

Ecover

Vendee Globe 2004

Solo non-stop round the world race
(TNS Sport)

3 months

£2.8 million over the event.

Groupama

Transat Jacques Vabre 2003

Double-handed transatlantic race won by Franck Cammas
(TNS Sport)

1stOct–15thDec 
2002

1.314 million TV coverage

PRB

Vendee Globe 2004 -2005 

Solo non-stop round the world race  (TNS Sport)

3 months

€18.6 million TV coverage

 

 

 

 

 

White Ocean Racing

Vendee Globe 2008

Solo non-stop round the world race

3 months

TBA

Solar Navigator

Circumnavigation First

Solar powered

6 months + world tour 1 year

EST £35 million News

      £45 million TV exposure

      £30 million Press

 

 

 

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