M & C SAATCHI
M&C Saatchi is an advertising agency. It was formed in January 1995 by brothers Maurice Saatchi and Charles Saatchi after they were ousted from their own prestigious advertising agency Saatchi & Saatchi in a bitter boardroom row. Since then, M&C Saatchi has become one of the UK's foremost agencies, overtaking the original Saatchi agency in domestic billings, and establishing a network throughout 12 countries. The group has a particularly strong presence in the Asia Pacific region.
Maurice and Charles Saatchi
Following M&C's launch in 1995, Adweek referred to the company as ‘The fastest growing start-up in the history of advertising’. The company's business model addresses a perceived market gap: between one-off boutiques and large conglomerates. This is driven by the company’s core philosophy that simplicity sells.
The agency has won numerous awards for its creative work. M&C Saatchi remains one of the few independent creative shops, unlike its rival Saatchi & Saatchi, which was made part of the Publicis network in 2000.
The Sydney office of M&C Saatchi is well known throughout the Australian advertising industry for its campaign for Australian Tourism, So where the bloody hell are you?, featuring model Lara Bingle.
36 Golden Square
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Tel: +44 (0)20 7543 4500
New business London
36 West 25th Street
New York, NY
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Tel: +1 310 401 6070
The football World Cup 2006 campaign was supported by various initiatives, all based on the same “It’s Your Heimspiel” idea. The posters were one of the biggest OOH campaigns ever, a giant city attack in Berlin.
After the drop out of the German team in the World Cup's quarter final all posters have been taken off immediately. The next day motives have been replaced by fallbacks pointing at the forthcoming World Cup 2010 in South Africa.
From this region
Charles Saatchi (born June 9, 1943) was the co-founder with his brother Maurice of the global advertising agency Saatchi & Saatchi, which became the world's biggest before the brothers were forced out of their own company in 1995. In the same year the Saatchi brothers formed a new agency called M&C Saatchi.
Many large clients followed, and their new agency quickly overtook their ex agency in Britain's top ten. Charles is also known worldwide as an art collector and owner of the Saatchi Gallery, and in particular for his sponsorship of the Young British Artists (YBAs), including Damien Hirst and Tracey Emin.
Maurice Saatchi, Baron Saatchi, born June 21, 1946 is the co-founder of advertising agencies Saatchi and Saatchi and M&C Saatchi.
Born in Baghdad, Iraq, to Jewish parents, he is the brother of Charles Saatchi.
Following Michael Howard's elevation to the leadership of the Conservative Party in November 2003, Lord Saatchi was appointed joint chairman of the party with Liam Fox. He had responsibility for running the party machine, and remained in this post until after the 2005 general election.
He is also chairman of Finsbury Foods plc, and is a Governor of the London School of Economics from where he had graduated with a First class honours degree in Economics. Saatchi is a trustee of Apsley House Trust and the Museum of Garden History, and also a director of the Centre for Policy Studies. He was also a trustee of the Victoria and Albert Museum from 1988 to 1996.
LINKS and REFERENCE
SAILING EVENTS - MEDIA EXPOSURE TABLE
Once advertising your product with an association to an alternative energy project may have been unthinkable for upsetting the airlines and auto makers. Not any more according to Advertising Age:
See the table of media returns below for adventure sailing projects. They are all clean. The last entry is an alternative energy sailing project - a non-polluting electric boat. Sponsors, what are you waiting for?
Healthier alternative tastes for adventure capitalists
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