1982, Dietrich Mateschitz learned about
so-called “tonic drinks”, which enjoyed wide
popularity in Asia. While he was sitting
sitting in the bar at the Mandarin Hotel in Hong
Kong he got the idea of marketing those
particular functional drinks outside Asia.
This was not a new idea, but a variation on the Lucozade
theme, another popular energy drink marketed by
Smith Kline Beecham. However, Red Bull
included other ingredients to achieve a
RED BULL F1 RACING TEAM
Red Bull Racing is one of two Formula One teams owned by Austrian beverage company Red Bull. (The other is Scuderia Toro Rosso). The team is managed by Christian Horner, boss of the Arden International GP2 Series team. The team is now competing with an Austrian license having previously competed under the British flag.
Jaguar Racing was put up for sale in September 2004 when Ford decided "it [could] no longer make a compelling business case for any of its brands to compete in F1." Red Bull, a large energy drinks company, agreed its purchase of Jaguar Racing on the final day of the sale, 15 November 2004. BBC Sport reported that Ford asked bidders for a symbolic US$1 in return for a commitment to invest US$400 million in the team over three grand prix seasons. The team continued to have access to the Cosworth engine developed for their 2005 chassis, and the operation continued under the new title.
Red Bull Racing was not the start of Red Bull's involvement in motorsport. Setting up a Formula One team of its own meant that Red Bull had to end its long-term partnership with the Sauber Formula One team. The drinks company also runs a young drivers programme, Red Bull Junior Team, whereby Red Bull sponsors promising young drivers. High-profile drivers who have received this backing include Enrique Bernoldi, Christian Klien, Patrick Friesacher, Vitantonio Liuzzi and Scott Speed. Red Bull also sponsors many drivers and teams competing in the GP2 Series, Formula One's "feeder" series.
Red Bull Racing was one of only four teams (the others being Ferrari, Midland F1 and Williams F1) to have signed the Concorde Agreement starting in 2008, guaranteeing its long-term involvement in Formula One. However, more recently further teams have submitted entries securing the future of Formula One.
Red Bull F1 formula one racing car US Grand Prix 2005
East Coast surfers have made the cut and are
awaiting the green light from event organizers
to compete in the ice cold water of the main
first-ever Red Bull Art of the Can Contest made
its explosive debut on February 24, to a crowd
of hundreds. Out of more than 400 talented
artists, representing 44 states and 11 different
countries, it was Bostonian John Crowley and his
inspired piece “Energy Explosion” that
walked away with top honors.
wheels. 200mph. Every man for himself. MotoGP,
the ultimate road racing challenge, is brought
to life on this incredible DVD.
climbers conquered iced silos at Red Bull Silo
dust has settled from the first-ever Red Bull
Giants of Rio multi-sport relay competition. The
team from "down-under" has triumphed
over a field of over 30 countries.
all of the ice-cold action from last year's Red
Bull Ice Break surfing event in Nova Scotia.
UK VEHICLE INSURANCE ONLINE A - Z
No matter what car, van or bike you drive, we're all looking for great value and quality in our UK motor insurance? But who is the best - who is the cheapest and who offers the great service in the event of a claim?
See the insurance companies below who claim to offer competitive cover at sensible prices, our guide to the jargon and tips for cutting your quote - Good Luck:-
Tastes for adventure capitalists
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