PIRATES OF THE CARIBBEAN - VOLVO OCEAN RACE - 21 March 2005
Volvo 'Pirates' boat
The Walt Disney Company and Volvo (Volvo Car Corporation and AB Volvo) have entered into a unique film marketing deal for Pirates of the Caribbean II and the agreement will include the creation of a competitive entry in the 31,250 nm adventure - the world's premier ocean race.
The announcement of the 'Pirates' boat ensures a high-profile US presence among the fleet for the eight-month epic.
Glenn Bourke, the Volvo Ocean Race CEO, said: 'The excitement and intrigue which this entry brings to the race takes us to a whole new level in terms of global profile and exposure. To link up with a Hollywood icon such as the Walt Disney Company is a fillip for the event and for sailing in general.
'The deal also underscores the value of the Volvo Ocean Race as a compelling marketing communications tool in the eyes of the commercial world. In terms of competition, I fully expect this team, proudly flying the flag of the United States, will be at the sharp end of the race for honours.'
Pirates of the Caribbean: Dead Man's Chest, produced by Jerry Bruckheimer and directed by Gore Verbinski, once again stars Johnny Depp as Captain Jack Sparrow, Orlando Bloom as Will Turner and Keira Knightley as Elizabeth Swann. Pirates of the Caribbean: Dead Man's Chest, the spectacular follow-up to the international blockbuster released in 2003, is currently being filmed in Los Angeles and the Caribbean and is due for release in July 2006.
Dick Cook, chairman of The Walt Disney Studios, said: 'We're excited to be participating in the prestigious Volvo Ocean Race, which is very much like the 'formula one' of yacht racing. This is a fun and unique way to remind viewers all over the world that Pirates of the Caribbean: Dead Man's Chest will be sailing into theatres next summer. Given the film's high seas adventures and nautical themes, this marathon sporting event is a great way to make some waves and generate awareness among the millions of viewers.'
The 'Pirates' campaign will be headed by Atlant Ocean Racing, the syndicate company of Richard Brisius and Johan Salen.
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