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Lucozade
to launch rally driving contest - 23
Feb 2005
Lucozade
Energy is launching an on-pack competition on
60m bottles to find the best amateur rally
drivers. The contest will build on its global
sponsorship of the World Rally Championship.
The
latest activity for Lucozade Energy gives
‘lucky’ winners the chance to get chucked
out of a window, perform at something they know
next to nothing about in front of an expectant
crowd or drive off road at simply petrifying
speeds.
Across
all promotional bottles Lucozade Energy
drinkers are being asked if they are ‘Up for
the Lucozade Challenge’. The promotion
consists of three such challenges, all
designed to test participants’ brain and
body energy - which Lucozade Energy is proven
to provide - to the max. Each foolhardy winner
of the Stunt, DJ and Rally challenges will
walk off with a cool £10,000 for their
efforts. Instant win runners-up prizes consist
of 15,000 console games.
Innovative
live theatre and experiential marketing,
featuring real branded rally cars and rally
girls at cinemas and major railway stations
nationwide, is adding another exciting dimension
to a £2.4million media campaign, including bus
sides, 6-sheet posters and radio advertising.
Plus
you can test to see if your brain and body
energy levels need a top up at:
www.brainandbodyenergy.co.uk/
Lucozade
Sport 500ml Description:
Lucozade Sport is a scientifically formulated
sports drink, designed to meet the body's energy
and fluid demands. It contains:-
Energy - in the form of glucose, a source of
carbohydrate energy, to replace that burnt up by
the muscles.
Water
- to replace that lost through sweat and
increased breathing.
Electrolytes - specifically sodium, to replace
that lost in sweat, to enhance the absorption of
fluids into the bloodstream and to aid fluid
retention after exercise.
This mix of ingredients means that Lucozade
Sport actively rehydrates the body, whilst
giving the working muscles a boost of
carbohydrate energy when they need it most.
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