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Hires Former Marketing VP as Consultant; Vigorously Defends C2

 

January 25, 2005

 

CHICAGO (AdAge.com) -- Coca-Cola Co.'s new chief marketing officer, Chuck Fruit, has commissioned several ad agencies, including non-roster shops, to proceed with creative development for the brand's iconic and soccer work. And more agencies could be added in the future, he said.

 

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The Coca-Cola Company.
From Investor Relations to Coca-Cola Scholars, you can learn about the company behind the brands at The Coca-Cola Company site.
(URL: www.coca-cola.com)


"Pemberton's French Wine Coca"
In 1885 Pemberton launched his own competing brand, "Pemberton's French Wine Coca", a drink advertised as an "intellectual beverage" and "invigorator of the brain".


(URL: www.businessheroes.com/Pages/articles/1998/98070201.htm)
Biography of Dr. John S. Pemberton
Article by Jack Hayes. Nation's Restaurant News. Part of Library of Congress Coca-Cola advertinsing history collection.
(URL: memory.loc.gov/ammem/ccmphtml/colainvnt.html)

 

History of Coca Cola and its Evolution - A long and detailed history of Coca Cola.
Coca Cola - Official Site
Coca Cola Display  - History of vintage coke cans and bottles.

Dr. John Pemberton - Inventor of Coca-Cola
Highlights in the History of Coca-Cola Television Advertising
Themes for Coca-Cola Advertising

History of Pop - Timeline of the entire history of soft drinks.
Introduction to Pop - The History of Soft Drinks

Inventors

 

 

 

The Real Thing: Truth & Power at the Coca-Cola Company

The Real Thing: Truth & Power at the Coca-Cola Company

Written by Constance L. Hays
Published by Random House (February 2004)
ISBN 0375505628

Price $25.95

 

 

 

ON THE BOOKSHELF:


Mistakes That Worked
by Charlotte Foltz Jones, John O'Brien (Illustrator) / Paperback - 48 pages (1994) / Doubleday
Recounting the fascinating stories behind the accidental inventions of forty familiar objects.


I'd Like the World to Buy a Coke: The Life and Leadership of Roberto Goizueta
by David Greising / Paperback: 304 pages / John Wiley & Sons (June 1999)
Goizueta, a chemical engineer, who first worked for Coca-Cola in Cuba. After the revolution, Goizueta came to the United States and went on to become the youngest vice-president ever at Coca-Cola.


Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World
by Frederick Allen / Paperback / Published 1995
A fascinating portrayal not just of Coca-Cola's corporate brilliance, but of how it inveighed its way into the center of American, and world, consciousness.


For God, Country, and Coca Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It
by Mark Pendergrast / Paperback - 576 pages (March 2000) / Basic Books
An objective account of Coca-Cola's history from its inception to mass production, with the attitude of de-mythologising some of the stories the company has sold to the public.


Coca-Cola Girls: An Advertising Art History
by Chris H. Beyer / Hardcover: 288 pages / Collectors Pr; ISBN: 1888054441; (November 1, 2000)
Page after page of pretty young women posing with the Atlanta elixir. The "Coca-Cola Girl" was the image the company preferred for pitching its potion, from the 1890s to the 1960s.

 

 

 

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