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At McDonald’s, making customers happy is what business is all about. They know it takes a lot to make that happen and realise they are a soft target when it comes to global criticism. They claim to work hard to provide every customer with a choice of meals and an experience that exceeds their expectations. But that’s only part of the story. When you go through their doors and look beyond the front counter, there’s a company and a system dedicated to earning your trust.
They've earned mine for over 30 years. I remember my first McDonalds as if it were yesterday. It was a hot summers day and I was driving through London on my way home to Sussex. I was starving. I spotted a McD restaurant with handy parking, so pulled over and ordered a Big Mac. I can't remember why - maybe I'd heard the name somewhere. What a delight it was, the sweet gherkins set off the meat perfectly with the mayo. The fries were absolutely delicious and hot. All of this was washed down with an ice cold cola. Since then, I always look fondly on the famous sign. Only occasionally have I been served a luke-warm burger.
Whether
it’s called “good corporate citizenship”
or “social responsibility,” they take
seriously their commitment to conducting
business in a way that respects the world around
them and the issues that matter most to
you. We hope McDonalds have a sense of
humour, where in researching information for our
report on their global environmental strategy, we came across
dozens of sites dedicated to undermining the
company's policies. However, some of the
pictures are amusing and should not be taken
seriously.
McDonald's might one day serve on the moon
Both
sections focus primarily on the ten largest
markets in the McDonald’s system—Australia,
Brazil, Canada, China, France, Germany, Japan,
Spain, the United Kingdom, and the United
States. The Overview is available in Spanish, as
well as English.
McDrugs happy meal - not to be taken seriously
2004
Worldwide Corporate Responsibility Report:
Downloadable Chapters & Related Resources
Read Our 2004 Corporate Responsibility Report Online Download Our Entire Corporate Responsibility Report (Rev. Ed.) (27 Download the Spanish Language Translation of the Corporate Responsibility Report Overview (Rev. Ed.) Download Packaging Use Corrections Page (
For further information about corporate responsibility in the U.S., visit the Good Works section on the McDonald’s USA Web site.
ENVIRONMENT
McDonald’s has a long record of industry leadership in environmental protection. Working with prominent independent experts, they have initiated a range of measures to conserve natural resources and reduce waste. Their efforts have earned awards and recognition from major environmental organizations. "Today, we are expanding our efforts with a new socially responsible food supply initiative while continuing to also focus on major restaurant-level impacts." Well, that's good news. Personally, I've always loved the Big Mac and 1/2 pounder burgers with a banana milk shake - and those lovely fries. If you eat more than a meal like this in a sitting, you're bound to put on weight - if you do it too often. But for me a McDonalds is a treat and I've eaten them for years and am still walking about without a pot belly.
Recycling truck McDonald's Switzerland
Their
Commitment. Our diverse environmental
initiatives around the world flow from a global
commitment to environmental leadership,
expressed in a statement of global principles.
In them, we recognize a special responsibility
for conservation, based on our relationship with
millions of customers around the world.
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This material and any views expressed herein are provided for information purposes only and should not be construed in any way as a prospectus or offer. Please contact the company concerned for information of any business opportunity or specific program. Before investing in any business, you must obtain, read and examine thoroughly its disclosure document or offering memorandum.
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